" The Archive book is a research-intensive collection of car dashboards from the late 1800s to the 2020s. It discusses visual analysis of differences between the dashboard and the technology to depict the functions of designs. "

" The cover uses the line effect produced by high-speed cars. Stacking typography creates the feeling of speed. "

" A high-speed visual narrative is created through typography, evoking the feeling of being in the driver’s seat. "

" Rather than defining a single “perfect” dashboard, Auto Dashing focuses on the principles of typography, hierarchy, and accessibility. Through a series of studies, it examines how type influences the driving experience—from the form and function of different typefaces to reaction time in high-speed environments. "

" Each milestone—from the Model T revolutionizing mass production to the rise of electric vehicles signaling a shift towards sustainability—reflects societal needs, technological advancements, and the enduring spirit of exploration. When predicting future designs, it’s valuable to research insights from past designs to discern the results in a positive user experience. "

" The Evolution of Vehicle Dashboards is an immersive video-based experience that allows viewers to navigate the story and design purpose behind the dashboard through the use of two screens, projected dashboards and historical events. "

" The primary logo is inspired by the sense of speed when driving at night. A diagonal angle and extended strokes at the beginning of the letter reflect both road conditions and motion. This visual language connects directly to Auto Dashing’s core focus—studying how dashboard typography impacts the driving experience at high speeds. "