International Contemporary Furniture Fair

To showcase the high-end and sustainability of the furniture, the magazine takes the form of a newspaper. The rough paper brings a natural feel and a different experience from ordinary magazines.

The logotype is designed by typefaces Felix Titling and Century Gothic with a slash between them. The combination of these two fonts expresses the modern and elegant character of the furniture.

The magazine cover takes the linear element from the logotype, extending it into a shape and using it as a visual element. Furniture details are used to emphasize the importance of materials.

The typefaces, Felix Titling and Century Gothic, bring stylish and classic visuals to the audience. Linear elements also evolved into trapezoids, serving as visual elements at the beginning and end of chapters.

To celebrate the beauty of the furniture, a lot of furniture details are shown on spreads. The use of white space makes the image as the main visual to attract audiences.

The trapezoid is also used as a visual element on posters and exhibition walls to maintain visual consistency. The two shapes on the poster tend to present two different images, one shows furniture, and one shows materials.