Ergo
Brand Identity, Strategy, Environemntal Design, Retail
ERGO is a materials studio and laboratory dedicated to developing and providing materials for furniture. It creates an immersive environment where visitors can physically interact with a wide range of textures and finishes. Through touch, different materials reveal distinct qualities, evoking unique sensations and emotional responses during the tactile experience.

" The logo uses simple geometric shapes to suggest depth within a flat form. Though static, its shifting composition creates a sense of movement and dimension, reflecting ideas of touch and material exploration translated into a visual identity. "

" A series of icons represents the materials offered by ERGO, paired with patterns that express their distinct tactile qualities. The rectangles also act as the main visual elements, combined with material imagery and textures. It create layered rhythms that suggest different sensory experiences. "