Ergo is committed to bringing a tactile experience to its customers. My logo design concept is to obtain a three-dimensional vision from a two-dimensional perspective through geometric shapes. Even though the logo is static in 2D graphics, people are led to think of the logo as in motion. I wanted to use this method to visualize the sense of touch.
I created a series of icons that represent the materials offered by Ergo.
I also designed a series of patterns to express the different tactile experiences from different materials. In the animation, I used rectangles as the carrier, interspersed with images of materials and abstract texture graphics to give the audience a different sensory visual effect.
Environmental design is the most direct platform for brands to convey tactile experience. In order to maintain the consistency of the brand, icons represented by different materials are used to carry out a series of environmental designs.
I used rectangles as a carrier to analyze the materials contained in the furniture, and reinterpreted the graphics to visually express the different visual sensory experiences brought by various materials.
Digital media help consumers interact with the Ergo brand and make informed buying decisions. Using the rectangular system on the poster and the website design can combine images of the material with graphic art to bring a unique sensory experience to the audience.
I designed a short marketing video to introduce the services and tactile experience provided by Ergo as well as the design philosophy of Ergo, conveying it directly to the audience in a visual way.
All promotional items use material graphics or logomarks to consistently maintain brand identity. Some specific products, such as clocks, used similar visual execution in animation, the image within the image, to visually express the different visual sensory experiences brought by various materials.
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