Night Kidd - Packaging by Shengjie Wu

Night kidd

Packaging, Craftsmanship, Strategy, Beverage

Night Kidd is a energy drink packaging inspired by JDM car culture, which reflects Japan’s domestic market for cars and parts.

JDM culture is a passion-driven philosophy that emphasizes precision, attention to detail, and the deep connection between driver and vehicle. Many of its most iconic moments happen during midnight drives, where focus and endurance are essential. Night Kidd is designed to provide energy for night driving while also serving as a communication platform for JDM enthusiasts.

" The logo is inspired by the feeling of high-speed driving. The logotype is tilted and the “K” is given sharper angles to visually express speed, energy, and passion, reflecting the dynamic spirit of the packaging. "

" The main visual design uses the comic style of Initial D, with colors matching the drink’s taste. Dashboards display the different flavors’ sourness, sweetness, and energy. The bottle cap is designed based on the iconic TE37 wheel, a well-known JDM rim. "

" The container is inspired by the shape of the NOS, which is often used during races due to its potential to briefly power the vehicle. Like NOS’s purpose, Night Kidd brings energy to the driver while driving. "