Birdie - Packaging by shengjie Wu

Birdie

Brand Identity, Packaging, Craftsmanship, Sport

Birdie is a hypothetical branding and packaging system designed for beginner golfers. It aims to offer an accessible, affordable product with a minimalist, modern identity that appeals to people from a wide range of backgrounds.

While golf is often seen as a luxury sport for the wealthy or older players, it is more inclusive than that perception suggests. Affordable public courses and community initiatives are helping make the game more accessible to a broader audience.

" The geometric logo combines two golf balls and a golf club to form the shape of a “B.” The slightly angled typeface reflects the elegance of golf, while also suggesting the speed and motion of a swing. "

" Compared to other golf products on the market, Its minimalist design, typography, and bright color palette make Birdie stand out among many golf products "

" The circular element on the logo is used to convey the ball's trajectory with the swing movements. Different objects in the kit are also displayed on the poster. At the same time, the characteristics of golf and the core concept of birdie are conveyed in geometric illustrations. "